Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Sunday, January 30, 2005

Posted 8:25 AM by Gene

Viacom and Lee have a strong incentive to upgrade BET, whose target audience is coveted by Madison Avenue. African-Americans watch more TV by far than any other group and are enthusiastic consumers. BET's audience also skews heavily toward the hip-hop generation, full of influential tastemakers. No wonder Comcast and Murdoch want in. "It's a giant segment of the population that's clearly underserved," says Jessica Reif-Cohen, Merrill Lynch's media analyst. Adds Peter Gardiner, chief media officer for Deutsch: "People like us root for BET...."

This is the sort of automatic typing any reasonably well-informed news consumer could belch in his sleep. Why do people need to pay $30 a year to tell them what they can already parody in their heads?

Promise we can make fun of your cover NEXT week, Mr. Mark?

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