THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Nevertheless, the episode did not produce winning ratings for the Fox series, as it came in a distant fourth in the Nielsens with a 5.8/9. ABC won the 8:00 p.m. hour with a 10.3/16 for Extreme Makeover: Home Edition.
The problem with publicity stunts like this is that no matter how hard you try to avoid them, they pop up in your face. And there are many times when it seems the news is full of nothing but such publicity stunts. In the end, as with other acts of table pounding, the public can be trusted to know better, even if their media superiors do not.