Eugene David
...The One-Minute Pundit

Sunday, March 27, 2005


CODES OF ETHICS (OR, Rules WERE Made to be BROKEN):

Journalists must avoid impropriety and the appearance of impropriety as well as any conflict of interest or the appearance of conflict. They should neither accept anything nor pursue any activity that might compromise or seem to compromise their integrity.

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To be impartial does not require the press to be unquestioning or to refrain from editorial expression. Sound practice, however, demands a clear distinction for the reader between news reports and opinion. Articles that contain opinion or personal interpretation should be clearly identified.

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The newspaper should guard against inaccuracies, carelessness, bias or distortion through emphasis, omission or technological manipulation.

It should acknowledge substantive errors and correct them promptly and prominently.


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The newspaper should strive for impartial treatment of issues and dispassionate handling of controversial subjects. It should provide a forum for the exchange of comment and criticism, especially when such comment is opposed to its editorial positions. Editorials and expressions of personal opinion by reporters and editors should be clearly labeled. Advertising should be differentiated from news.

The newspaper should report the news without regard for its own interests, mindful of the need to disclose potential conflicts. It should not give favored news treatment to advertisers or special-interest groups.

It should report matters regarding itself or its personnel with the same vigor and candor as it would other institutions or individuals. Concern for community, business or personal interests should not cause the newspaper to distort or misrepresent the facts.

The newspaper should deal honestly with readers and newsmakers. It should keep its promises.

The newspaper should not plagiarize words or images.


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Professional electronic journalists should pursue truth aggressively and present the news accurately, in context, and as completely as possible.

Professional electronic journalists should:

Continuously seek the truth.

Resist distortions that obscure the importance of events.

Clearly disclose the origin of information and label all material provided by outsiders.

Professional electronic journalists should not:

Report anything known to be false.

Manipulate images or sounds in any way that is misleading.

Plagiarize.

Present images or sounds that are reenacted without informing the public.


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Professional electronic journalists should present the news fairly and impartially, placing primary value on significance and relevance.

Professional electronic journalists should:

Treat all subjects of news coverage with respect and dignity, showing particular compassion to victims of crime or tragedy.

Exercise special care when children are involved in a story and give children greater privacy protection than adults.

Seek to understand the diversity of their community and inform the public without bias or stereotype.

Present a diversity of expressions, opinions, and ideas in context.

Present analytical reporting based on professional perspective, not personal bias.

Respect the right to a fair trial.


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Professional electronic journalists should present the news with integrity and decency, avoiding real or perceived conflicts of interest, and respect the dignity and intelligence of the audience as well as the subjects of news.

Professional electronic journalists should:

Identify sources whenever possible. Confidential sources should be used only when it is clearly in the public interest to gather or convey important information or when a person providing information might be harmed. Journalists should keep all commitments to protect a confidential source.

Clearly label opinion and commentary.

Guard against extended coverage of events or individuals that fails to significantly advance a story, place the event in context, or add to the public knowledge.

Refrain from contacting participants in violent situations while the situation is in progress.

Use technological tools with skill and thoughtfulness, avoiding techniques that skew facts, distort reality, or sensationalize events.

Use surreptitious newsgathering techniques, including hidden cameras or microphones, only if there is no other way to obtain stories of significant public importance and only if the technique is explained to the audience.

Disseminate the private transmissions of other news organizations only with permission.

Professional electronic journalists should not:

Pay news sources who have a vested interest in a story.

Accept gifts, favors, or compensation from those who might seek to influence coverage.

Engage in activities that may compromise their integrity or independence.


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ENOUGH. But let us remember these BASE, MEANINGLESS PLATITUDES the NEXT time PINCH wants to SPIN something, or MR. MARK wants to SELL something, or the THREE STOOGES and their fellow DO's want to SPIN AND SELL something.

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