Eugene David ...The One-Minute Pundit |
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Monday, March 14, 2005
Every year the AD RAGS compete to see who can give the STUPIDER AWARD. ADAGE always gives its Rag of the Year award to something trendy, intelligence-insulting and unreadable. But if ADWEEK doesn't do the competition one better by giving an award to BLUNDER's MR. MARK and his ad salesman for running more CW than any other publication...with an ATTITUDE -- what these scribblers call a "fresh, unpredictable take" -- the sort of JERNALISTIC juggling act that allows Mr. Mark to rule the zeitgeist and ADWEEK to give meaningless awards.
And how do we know this award is full of it too? Listen to Mr. Mark as he stares across a chasm at the EEEEEEEEEEEEEEEVIL Time Warner Center: "Competitively, we obviously are at a huge disadvantage--we’re up against a huge empire." Let's see, you're owned by WAPOST, of which a goodly chunk is owned by ST. WARREN OF BUFFETT. Okay, maybe that doesn't constitute a MEDIA empire, but forgive us if from this vantage point we can't tell one 800-pound gorilla from another. Congratulations, Mr. Mark -- but for what? P. S. Note who's standing closer to the camera in this one -- not Mr. Mark, his ad salesman. If that doesn't tell oodles about BLUNDER's priorities nothing does.
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