Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Wednesday, April 27, 2005

Posted 5:28 PM by Gene

Actors pretending to be patients with symptoms of stress and fatigue were five times as likely to walk out of doctors' offices with a prescription when they mentioned seeing an ad for the heavily promoted antidepressant Paxil, according an unusual study being published today.

Who says advertising doesn't work?

(A leading lede, I'll admit. But here's from another story:

Direct-to-consumer advertising of prescription drugs seems to increase the likelihood that physicians will prescribe those drugs, according to a study in the April 27th issue of the Journal of the American Medical Association. This can have mixed results in patient care, averting underuse in some cases and promoting overuse in others.

I'll say it again: Who says advertising doesn't work?

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