THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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This week, Angie was fired because of her incompetent presentation to American Eagle executives. In the boardroom, however, she tried her best to blame others; in particular, she targeted the modeling agency used by the teams (another sponsor?), one of its models and a retailer featured in the episode.
The retailer was Best Buy, which was shown as Chris purchased electronic gear for his teams' presentation. Angie was upset because Chris had to spend hours there after leaving a credit card behind. When he returned the next day, Best Buy's employees' failure to locate the card gave Chris a reason to give us some of that anger we know so well: "I hope they find the credit card so I don't have to find an aluminum bat and break someone's kneecaps," he said. While he was waiting, Chris was interviewed in front of a group of widescreen TVs that all showed Best Buy's logo, and the store's name was mentioned repeatedly, so viewers were clearly aware of where he was.
Best Buy may have wished their logo had been blurred out, because not only did the retailer fail to give the credit card back after the transaction, but it took them an hour to locate it, and during that time a cast member threatened to physically harm their employees because of their incompetence. There's some great advertising for Best Buy, which goes nicely with the recent publicity it gathered after a store called the cops when a man paid with $2 bills.
Another section of the AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS' code states: "Money spent on advertising is never wasted, for it finances our media clients and assures their long term need for our services."