THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Boxing reality show The Contender has wrapped up its season on NBC, but failed to deliver the knockout punch that marketers had hoped for.
According to executives in Hollywood and on Madison Avenue, Toyota Motor Sales USA was particularly burned by the show's poor ratings performance after signing a $16 million media and product-integration deal. The deal's price tag was reported to have been the highest fee ever paid by a marketer for such a deal.
The automaker spent a reported $6 million on the rights to be the exclusive car sponsor of the show, and an additional $10 million on airtime.
And here's the PUNCHline:
The company couldn’t get any ratings guarantees or turn to the network for a "make good" when it didn’t.
It's official: Toyota KNOCKS OUT the CLUNKER BROTHERS when it comes to FLINGING MONEY OUT ITS DOORS!