Eugene David ...The One-Minute Pundit |
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Wednesday, June 15, 2005
Bristol-Myers Squibb has broken industry ranks to become the first drug maker to voluntarily abandon direct-to-consumer pharmaceutical ads during a product’s first year and will also limit the times of day when it advertises drugs on TV.
Let's see if it's the last. (That doesn't count too many firms in BIG DRUGS.)
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