Posted
8:51 AM
by Gene
How TOTALLY unexpected:Despite the whirlwind of publicity generated by its Paris Hilton ad, the controversial spot does not appear to have significantly increased Carl's Jr. restaurant sales.
The chain posted a 1.7% gain in same-store sales for the four weeks ended June 20, while sibling chain Hardeeās posted a 0.7% gain. Both chains are operated by CKE Restaurants of Santa Barbara, Calif....
Analysts and industry watchers were expecting much higher returns....They ALWAYS do -- which explains why they ALWAYS pull stunts like this.