Eugene David
...The One-Minute Pundit

Friday, June 10, 2005


I don't know what to make of the NEW! IMPROVED!! Nielsens. On the one hand it's bad news if more people are taking TV painkiller in ever larger doses, especially as that means THE AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS can REALLY ramp up the spending on BAD TV. On the other hand, why is Frisco's TV consumption up over 31 percent, but LALA's up only 7.5? My guess is there's a lot of statistical fantasy to these numbers, just as with public opinion polls and anything else that tries to make a literal out of a figurative.

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