Eugene David
...The One-Minute Pundit

Friday, June 24, 2005


THE POWER OF ADVERTISING:

Gillette Co. has lost another legal round in its razor fight with Energizer Holdings’ Schick -– one that will force it to spend an estimated $1.6 million to relabel millions of M3 Power razors on store shelves and in warehouses.

A U.S. District Court in Connecticut ruled June 20 against Gillette on its motion seeking clarification of a prior May 31 injunction. In the prior ruling, the court ordered the company to stop using claims it said were literally false that the battery-powered vibrating razor raises facial hair, thus making it easier to cut.

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