THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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Oops:
"There will continue to be breakout properties," says Debra Joester of licensing agency The Joester Loria Group. "But it takes a lot more work and strategic vision than ever. Logo slapping (on merchandise) doesn't excite consumers."
Sales results seem to bear that out. Total licensing revenue grew less than 1%, to $5.85 billion, last year, according to a study out today from the International Licensing Industry Merchandisers Association (LIMA).
Most of the gains came from entertainment, which benefited from movie sequels led by Spider-Man 2 and Shrek 2.
Fashion and sports brands generated less excitement.
Translation: it's the same old same old; but part of the fun of BIG MEDIA is packaging the same old same old in the same new same new bottles.