Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Wednesday, July 27, 2005

Posted 8:15 AM by Gene

The AMERICAN SOCIETY OF WILLFULLY IGNORANT ADVERTISERS is trapped. On the one hand, much as its members love showing off their Hollywood connections and talking down to the public, they know people CAN'T STAND ADVERTISING, and many INCREASINGLY CONNECT IT to THE PROGRAMS THEY SUBSIDIZE, though for the life of them they don't understand why. On the other hand, they're so used to burning money peddling their wares it's an addiction. Now companies like Unilever are using Internet campaigns. The problem with those is that word of mouth can be stronger -- ask THE CONSPIRACY. Moreover the campaigns don't appear to be any different from the TV two-by-fours; it's still Kerry enthusiasts waving their noses over their inferiors. Worse, these HIP EIGHTY-SOMETHINGS have a way of flaunting their Depends. ASK TEXAS PACIFIC GROUP. In the end, advertising is still advertising, no matter how brightly packaged it is, or how shiny the ribbon, and people may still be content not to stand it.

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