Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Sunday, July 17, 2005

Posted 3:34 PM by Gene

When a new Jack or Bob or Mike station enters a market, there tends to be a spike in ratings. But according to a new study by the ratings service Arbitron and Edison Media Research, Jack and Bob face two problematic trends. At many such stations the audience size has diminished as the novelty of the format wears off, and the time each person spends listening to the station - an important statistic for advertisers - is fairly low, suggesting that people tune in for the fun of the songs but tune out in a short time for what other stations offer: on-air personalities and local news, perhaps.

"What you end up with is a lifeless station," said Robert Unmacht, a consultant at iN3 Partners in Nashville.

Or in CHEAP CHANNEL speak:

WE DON'T MAKE MONEY FROM ANNOUNCERS! WE MAKE MONEY FROM ADS! WHO CARES IF THE STATION'S LIFELESS -- SO LONG AS THERE'S LIFE IN THEM ADS!!!!!

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