Eugene David ...The One-Minute Pundit |
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Friday, August 19, 2005
COGNITIVE DISSONANCE AT KNIGHTRIDDER:
Newspaper circulation reached 4.8 million last month, down 4.1 percent from the year before. AT McCLATCHY: Circulation revenue, meanwhile, was down 2.9 percent in July compared to July 2004, reflecting a 2.2 percent drop in paid daily circulation and a 4.1 percent drop in paid Sunday circulation. AT THE HOUSTON CHRONICLE: In the most recent Audit Bureau of Circulations FAS-FAX, the paper reported a daily circulation of 537,744 for the six months ended March 31, down 3.9% from the same period in 2004, and a Sunday circulation of 720,711, down 2.6% from last year. IN DENVER: Denver's two daily newspapers are bulking up declining paid circulation by aggressive use of auditing rules that let them count readers who pay less than half-price for the papers -- or sometimes nothing at all. It's being done, advertising and newspaper industry experts say, to justify advertising rates that show no signs of coming down -- despite a 36 percent drop in the combined daily circulation of The Denver Post and Rocky Mountain News since the two papers combined business operations in 2001. REPEAT AFTER ME: IT'S THE DO-NOT-CALL LAW!!!!!
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