Eugene David
...The One-Minute Pundit

Friday, August 19, 2005


COGNITIVE DISSONANCE AT KNIGHTRIDDER:

Newspaper circulation reached 4.8 million last month, down 4.1 percent from the year before.

AT McCLATCHY:

Circulation revenue, meanwhile, was down 2.9 percent in July compared to July 2004, reflecting a 2.2 percent drop in paid daily circulation and a 4.1 percent drop in paid Sunday circulation.

AT THE HOUSTON CHRONICLE:

In the most recent Audit Bureau of Circulations FAS-FAX, the paper reported a daily circulation of 537,744 for the six months ended March 31, down 3.9% from the same period in 2004, and a Sunday circulation of 720,711, down 2.6% from last year.

IN DENVER:

Denver's two daily newspapers are bulking up declining paid circulation by aggressive use of auditing rules that let them count readers who pay less than half-price for the papers -- or sometimes nothing at all.

It's being done, advertising and newspaper industry experts say, to justify advertising rates that show no signs of coming down -- despite a 36 percent drop in the combined daily circulation of The Denver Post and Rocky Mountain News since the two papers combined business operations in 2001.


REPEAT AFTER ME:

IT'S THE DO-NOT-CALL LAW!!!!!

Home
Site Meter eXTReMe Tracker