THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
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Mr. Verklin said the grand shifts occurring in advertising would upend media plans that are currently geared toward major TV buys. Media plans will look "like the tiles of your bathroom floor," incorporating less TV but more digital and interactive spending, sporting events, PR and experiential marketing. "A new plan is going to emerge that will be no more than 50% of spending in TV. Today it’s 66%. Forty billion dollars will shift to other media." Mr. Verklin said he anticipated greater spending on minority audiences. "Seventeen percent of Americans do not speak English."
For the 500 MILLIONTH TIME, these reverse Robin Hoods keep talking about how they want their ad dollars to work -- and then they randomly and MALIGNLY spend them without one bit of review or caring on CRAPPY TELEVISION. The whole ad business is about FINANCING HOLLYWOOD JUNK. All this idiot buzzword talk of "reforestation" and "intent-based marketing" and "captur[ing] the momentum of aperture" (what DOES that MEAN?!?!?) will not change that ONE IOTA, so long as the Hoods have JOBS to protect, so long as they have SHOW-BIZ to FALL IN LOVE WITH.