Monday, September 26, 2005
Posted
8:43 AM
by Gene
"'Must-See TV' has become musty TV."
Remember, it's not who's first, it's who's trying to AVOID LAST.NBC got a wake-up call in June, when advertisers refused to pay higher rates after NBC's prime-time ratings had dropped 17% last season. NBC took in nearly $1 billion less in prime-time commitments from advertisers than it did the year before.It DID?!?!?!?!?!?!?!?!?
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