THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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There are a few morsels of good news, such as declining throwing away of money on spot TV and network radio, and P&G's spending unbelieveably went DOWN, but then these clowns are wasting more on cable (thanks to "higher unit costs" and "increases in commercial time" -- the latter's gotta make people who spend $1000 on their monthly cable bills happy) -- and THE SENIOR CLUNKER BROTHER increased its money shredding by TWENTY PERCENT, presumably to tell the world of "EMPLOYEE DISCOUNTS" the public already knew of through HYPERBOLISTIC PRESS ACCOUNTS.
STRANGE P. S. As has been reported elsewhere, THE CONSPIRACY'S SPENDING is DOWN. At least THIS industry's trying to target its message. WHY CAN'T ANYONE ELSE?