Eugene David ...The One-Minute Pundit |
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Monday, October 17, 2005
Vanity Fair Editor-in-Chief Graydon Carter last month told an audience of advertisers that while he often used Google, he never remembered the ads. Schmidt countered by using Vanity Fair as Exhibit A: Its circulation is around 1 million, he said, and a full-page ad for a Prada bag costs around $100,000. So that ad in Vanity Fair costs 10 cents per impression. How about paying about 20 cents per impression, he offered, for a link to a Web site where you can buy the bag?
In truth, Vanity Fair's ad is cheaper per impression if you measure by the magazine's total audience, but Schmidt's point is nonetheless clear: Which gets you closer to commerce, and how much do you pay for that? So goes this tech-driven narrative of the future. We have seen much of this movie before. But suddenly I'm not sure how this one ends. I think I know how it ends: with the SUGAR DADDIES again coming to HOLLYWOOD'S RESCUE, and G000,000,000,000,000,000,000,000,000,000,000,000,000,000,000GLE being worth $10,000 a share after a 50-for-1 split -- the USUAL HAPPY ENDING.
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