Eugene David
...The One-Minute Pundit

Tuesday, November 29, 2005


Another surprise, surprise: The Gap is abandoning CELEBRITY MARKETING because it LOWERS SALES.

Does it ever occur to anybody that even some stupid teens may not like show-biz?

“Relying on celebrity spokespersons should be the course of last resort, said Robert Passikoff, the president of Brand Keys, a New York market-research company.

They allegedly paid Sarah Jessica Horseyface $38 million over three years. Wouldn't it have gotten more publicity to hold a money-burning ceremony?

“They’ve lost their cool and don’t stand for anything anymore,” said Wendy Liebmann, president of WSL Strategic Retail. Mr. Passikoff added: “The Gap is now a category placeholder....”

That might describe everybody in retailing these days.

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