Eugene David ...The One-Minute Pundit |
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Tuesday, November 29, 2005
Another surprise, surprise: The Gap is abandoning CELEBRITY MARKETING because it LOWERS SALES.
Does it ever occur to anybody that even some stupid teens may not like show-biz? “Relying on celebrity spokespersons should be the course of last resort, said Robert Passikoff, the president of Brand Keys, a New York market-research company. They allegedly paid Sarah Jessica Horseyface $38 million over three years. Wouldn't it have gotten more publicity to hold a money-burning ceremony? “They’ve lost their cool and don’t stand for anything anymore,” said Wendy Liebmann, president of WSL Strategic Retail. Mr. Passikoff added: “The Gap is now a category placeholder....” That might describe everybody in retailing these days.
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