Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Tuesday, November 29, 2005

    Posted 4:20 PM by Gene

    Another surprise, surprise: The Gap is abandoning CELEBRITY MARKETING because it LOWERS SALES.

    Does it ever occur to anybody that even some stupid teens may not like show-biz?

    “Relying on celebrity spokespersons should be the course of last resort, said Robert Passikoff, the president of Brand Keys, a New York market-research company.

    They allegedly paid Sarah Jessica Horseyface $38 million over three years. Wouldn't it have gotten more publicity to hold a money-burning ceremony?

    “They’ve lost their cool and don’t stand for anything anymore,” said Wendy Liebmann, president of WSL Strategic Retail. Mr. Passikoff added: “The Gap is now a category placeholder....”

    That might describe everybody in retailing these days.

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