Posted 3:42 PM by Gene

Bob gets into the 1939 spirit! "So many GOOOOOOOOOOOOOOD movies" are coming out (so says THUMBS-UP ROEPER) they may not all win awards! Isn't that sad?

Isn't that PR?

P. S. The reason such advertising reaches the threshhold of pain is that many of these masterworks have tiny audiences. Truman's opus, the putative front runner for THE BEST-AC-TOR OSCAR® because the ad blurbists loved the lead's verisimilitude (and how does such acting differ from impersonation?), has been seen by roughly a million people, or about NINE PERCENT of all those who came to see JK's latest tentpole IN ITS FIRST WEEKEND. Rosie's Nephew's immortality about ST. EDWARD of MURROW has done less than A TENTH of its total gross. Excluding the CGI properties we suspect nearly all these masterworks will do no more BO than JK's genius COMBINED. (Most of them come from arthouse labels, and sorry, the arthouse is merely high-toned OUTHOUSE.) And who's to say the coming tentpoles can't be axed? Today in my office more than a few people expressed high annoyance at how weathermen hawk snowstorms, much of their gag designed to fill up two hours' air time. The hacks' work can be a kind of reverse psychology, and people hate the media enough. Probably the tentpoles will do the umpteen kazillion all the ad-blurbists say, but I would not be surprised if the dread word "disappointment" rears its ugly letters.

P. P. S. We are not sure who David Poland is, but whoever he is (and El Reut calls him an EXPERT), he is not impressed. One thing is clear: we're following the OSCARS® more closely this year, as they may really afford the hacks a chance to make ASSES of themselves.