Eugene David ...The One-Minute Pundit |
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Friday, December 09, 2005
How many idiotic buzz words can you spot here?
MediaWorks: What are the right reasons to use the Super Bowl? Mark Stewart: You have to have a product or a service that scales to the constituents. The Super Bowl is one of those properties that do a very important thing in capturing the population and the imagination all in one. It scales, it has lean-forward interest, it’s a sought-after event. And the advertising is as heralded as the game itself. It’s an experiential marketing event. Buying just one spot and not activating around it is not the best use of the investment. But buying a spot as an anchor and activating a marketing program around it is still a fabulous opportunity. TRANSLATION: We get to sit in a suite at the 50-yard line and harangue our subordinates for weeks.
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