Eugene David ...The One-Minute Pundit |
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Sunday, December 18, 2005
OUCH:
At the end of 2004, Sirius had 1.14 million subscribers, or a market share of about 26.1 percent of satellite subscribers when weighed against rival XM's 3.23 million subscribers. With a steady drumbeat of publicity over 14 months, Sirius has been able to move the needle just four percentage points. Since Jan. 1, Sirius has added 1.06 million subscribers, or about 353,000 per quarter, for a total count of 2.2 million, or 30.4 percent market share. XM has added almost twice as many subscribers, swelling its base by 1.8 million through the first three-quarters of this year to 5.03 million. And the hard market share gain came at a price. Sirius pays, on average, more than $150 for each subscriber gained, while XM pays one-third of that. And the radio conspiracy has just started with its digital initiative; it has a chance to knock some wind out of sat-radio's gasbags. No doubt it will be just CHEAP CHANNEL TIMES THREE. And the home-theater geeks at avsforum.com generally don't think highly of sat-radio's sound. Is a new kind of lousy worth $13 a month?
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