Posted 11:04 AM by Gene

Romy unearths more ENLIGHTENMENT from COLUMBIA UNIVERSITY:

Franklin Roosevelt put it this way in one of this country's darkest hours: "It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something."

In this dark hour for publishing, Roosevelt's dictum needs to become the new mantra of the newspaper business.

Richard J. Tofel was formerly the assistant publisher of the Wall Street Journal, and, earlier, an assistant managing editor of the Journal.

Columbia doesn't say WHICH Journal, so we'll hazard a guess what the news biz should try: if it's the LIBERAL Edition, it's more two-by-four-walloping and chest-beating and brain mushing over the evil of our war and capital punishment and how the abortion right should be absolute and how show-biz is the fount of all wisdom. If it's the CONSERVATIVE Edition, it's more two-by-four walloping and chest-beating and brain mushing over how greed is good and caveat emptor is better and how Dubya is our greatest president and Dick Cheney is the fount of all wisdom.

PLEASE guys, don't try ANYTHING. You've already tried ENOUGH.