Eugene David
...The One-Minute Pundit

Sunday, December 18, 2005




This ad ran in Paidcontent.org. The notion that there should be paid walls around news content is self-defeating. Nearly every publication that has tried it has failed, save the weird exception of Consumer Reports, which is (more or less) non-commercial; the Wall Street Journals persist with it due to pride and stubbornnesas, and they've quickly taken the backseat to BusinessWeek and Forbes. Advertising gives Web publishers an out, and audiences an in. It wouldn't hurt to try it.

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