THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
Blogroll Me!
![[Powered by Blogger]](http://buttons.blogger.com/bloggerbutton1.gif){kind=small}
CBS went from fourth place to first from fourth quarter 1997 to fourth quarter 2005 -- although its adult 18-to-49 rating hasn’t budged, according the latest Magna Global primetime report.
“The fact you can have a CBS being stable basically for ten years, when ad-supported TV goes from 50 to 100 channels, that’s PRETTY IMPRESSIVE!!!!!” said Steve Sternberg, who authored the report. [Overemphasis added.]
Never mind that
CBS and ABC got where they are not by growing their audiences, but by retaining them while others have bled viewers.
ABC, for example, is challenging CBS for the lead among adults 18-to-49 with virtually the same rating, a 3.9, that was good for last place in 2001.
Definitely do not mind that -- we must SPEND SPEND SPEND, spend as much as we can on whatever we can, spend indiscriminately, spend incontinently, spend obscenely, because the TOOTH FAIRY of ADVERTISING has promised us a quarter!