THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
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THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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While General Mills spends twice as much to push its products on Nickelodeon, CSPI picked Kellogg as the target of its suit, noting its “alluring product packaging, toy giveaways, contests, collectibles, kid-oriented Web sites, magazine ads and branded toys and clothes,” including a Froot Loops pillow that particularly irked CSPI Executive Director Michael Jacobson.
Kellogg's isn't about cereals -- it's about MARKETING.
Bill Keegan, director of Edelman’s crisis-management practice, believes “high-profile litigation will go a long way toward” encouraging Kellogg to adopt a healthful positioning. After all, he said, “Public sentiment is very important to them.”
Sure. Like G000,000,000,000,000,000,000,000,000,000,000,000,000,000,000GLE.