THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
Blogroll Me!
![[Powered by Blogger]](http://buttons.blogger.com/bloggerbutton1.gif){kind=small}
Agencies admit they are in danger of drowning under a flood of research. Buyers are grappling with the value of viewers watching shows via digital video recorders such as TiVo. Nielsen began providing data about DVR playback in December, as networks argued these viewers have been undercounted until now. Agencies say viewers are more likely to skip commercials using DVRs and therefore they shouldn’t have to pay for additional rating points.
“College viewing, coupled with DVR ratings, and the arrival of the CW will be a whole new set of headaches for us,” said one senior agency research chief.
But isn't this what you CLOWNS wanted -- more measurements to prove more people were watching more hours so you could waste more of OUR money financing MORE JUNK TELEVISION?