Eugene David ...The One-Minute Pundit |
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Wednesday, February 15, 2006
The bad news, starting at COMEDY CENTRAL NEWS NETWORK:
Among the other [potential] shows: a vehicle for politically incorrect comedian Sarah Silverman and Lewis Black's Red State Diaries. If that flies, it would be the third spin-off from The Daily Show after Steven Colbert's The Colbert Report. The very bad news, for its "parent" MTV Networks: [MTV Networks prez Michael] Wolf is crafting a plan with Honda Motor Co. to market cars to younger buyers across all MTV platforms. (Advertising brings in 60% of MTV revenues; distribution fees, 30%; consumer products, 10%.) "Advertisers would rather connect with that one alpha consumer [young trendsetter] vs. three beta consumers," he says. "We understand that audience, and we can help them do that." The good news, for SUMNER: Shares have been flat, at about $42, since the new Viacom began trading on its own on Jan. 3. Knowing the hideous consequences, it's outfits like SUMNER's that explain why we want BIGMEDIA to fail.
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