Eugene David<br>...The One-Minute Pundit

Posted 9:14 AM by Gene

Carol Hamilton, president of the L'Oréal Paris brand division of L'Oréal USA in New York, said she had been shrugging off the efforts to make a molehill out of "Brokeback Mountain" and the other nominees.

"Of course I've read all those articles," Ms. Hamilton said, adding, "My feeling is that it will still be the most-watched show by our consumers" of any TV program this year. Women typically compose as much as two-thirds of the Oscar audience.

"And the attentiveness for the show is at a much higher level than a normal show," Ms. Hamilton said. "That makes our commercials more effective."...

"The Grammys, the People's Choice, the Golden Globes are all nice, but nothing is the party that is the Oscars," said Richard Castellini, vice president for consumer marketing at CareerBuilder.com in Chicago....

"When you have some of these bigger television properties, more eyeballs on the screen, it's a great opportunity," said Alison Lewis, senior vice president for integrated marketing at the Coca-Cola North America unit of Coca-Cola in Atlanta.

I don't think I'd want to work for these people for the next three years, as that's how long they may be dropping names, and torturing their subordinates.