Posted
1:08 PM
by Gene
EXCELLENT NEWS: A new methodology for measuring newspaper circulation reveals it might be -- worse than we thought:Consider the Los Angeles Times. The September FAS-FAX shows that the paper's best circ day is Friday with 990,904 copies. The paper's most sluggish day is Tuesday with 780,957. That's a spread of 200,947 copies. The Chicago Tribune's gap between its best and worst weekday is even wider. On Friday, the paper's circ is 684,664. On Monday, it's 464,415 -- a difference of 220,249 copies. The question is, if so many people can do without papers on one or two days of the week, why not the whole week?