THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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This year marketers snapped up last-minute ads at 40% discounts as ABC scrambled to sell a number of spots going into the weekend. Three-and-a-half minutes of advertising -- including at least two spots sold over the weekend -- went to ABC’s corporate siblings, making the Walt Disney Co. the second-biggest advertiser in the game.
It gets -- worse:
Imagine if Anheuser-Busch decreased its level of commitment -- the beer marketer has publicly said it will re-evaluate its Super Bowl strategy going forward.
And then:
[S]ome marketers believe the game’s blatant focus on advertising can kill a product’s cool factor.
We're not exactly sure house ads for ESPNCORP movies have a high cool factor to begin with.