Eugene David ...The One-Minute Pundit |
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Wednesday, February 15, 2006
This gag makes no sense. What's the purpose of a virtual store if people can find the same things at home on their computers? Indeed having a brick-and-mortar store with no goods would seem to combine the worst of the Web with the worst of conventional retailing. And what's the fun of shopping without the goods? Or returning them, for that matter?
And here's the rub: The store coincides with the company's exclusive retail sponsorship of the Academy Awards. Translation: We're doing this so our top executives can say, "I WAS AT THE OSCARSĀ® AND YOU WEREN'T!" (Sorry for violating my rule.)
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