Eugene David
...The One-Minute Pundit

Thursday, February 16, 2006


We wish we'd seen this yesterday: Ford, which will be 103 in June and whose share price reflects it, is getting out its low-riding pants (or whatever they call those things with the crotches that drag to the ground) and sponsoring an Hispanic [C]RAP show on ESPNCORP Radio, which should add tons to its sales.

The effort is a "big part of us continuing to build a dialogue with the market,” said Dave Rodriguez, multicultural marketing communications manager [!] of Ford division.

Sorry Dave, a big part of your market stopped speaking to you when you built rattletraps.

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