| Eugene David ...The One-Minute Pundit |
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Thursday, April 27, 2006
The astonishing news that The King of Beers is tinkering with its formula shows Anheuser-Busch may be missing the point. When you're as big as Bud and finance all manner of television people expect you to be mediocre. That (and a lingering nostalgia for pre-Prohibition beer) explains why the craft beers are growing, and Bud is shrinking. This may not be New Coke, but Roberto Goizeuta's great triumph was born out of desperation too.
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