Eugene David
...The One-Minute Pundit

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    • THE NEWS HACK'S CREED:
    I know more than you.
    I make lots more money than you.
    I'm smarter than you.
    I'm sexier than you.
    I appear on TV all the time.
    I work ten minutes a day.
    I rule the universe.
    I'm going to live forever.
    You are an idiot.

    THE NEWS HACK'S CREED, No. 2:
    A lie isn't a lie when it tells THE TRUTH.

    THE NEWS HACK'S CREED, No. 3:
    I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
    --JOHN "OMERTA" CARROLL.

    THE NEWS HACK'S CREED, No. 4:
    News isn't news when we don't report it.

    PERMALINKS:

    THE NEWS HACKS' DICTIONARY

    THE EUGENE DAVID GLOSSARY

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    Thursday, April 27, 2006

    Posted 10:24 PM by Gene

    The astonishing news that The King of Beers is tinkering with its formula shows Anheuser-Busch may be missing the point. When you're as big as Bud and finance all manner of television people expect you to be mediocre. That (and a lingering nostalgia for pre-Prohibition beer) explains why the craft beers are growing, and Bud is shrinking. This may not be New Coke, but Roberto Goizeuta's great triumph was born out of desperation too.

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