Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Friday, May 12, 2006

Posted 11:06 AM by Gene

Based on BusinessWeek's analysis of the Nielsen numbers, when American Idol judge Simon Cowell eviscerated crooner Ace Young on Apr. 18, some 1 million homes caught the action an hour or more later on their digital video-recorders (DVRs). Of those viewers, perhaps 800,000 fast-forwarded past the commercials.

OUCH!

[W]ith the cable guys pushing DVR technology hard, 20% of U.S. viewers could be in a position to zap ads by the end of next year, according to researcher In-Stat.

Pam McNeely, group media director at Dailey & Associates Advertising, figures the number could go to 40%. "You tell that to clients," she says, "and they say, 'Oh, my God! I'm cutting TV spending.'"

WANNA BET?

(Also via MediaBistro.com)

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