Posted
11:06 AM
by Gene
Based on BusinessWeek's analysis of the Nielsen numbers, when American Idol judge Simon Cowell eviscerated crooner Ace Young on Apr. 18, some 1 million homes caught the action an hour or more later on their digital video-recorders (DVRs). Of those viewers, perhaps 800,000 fast-forwarded past the commercials.OUCH!
[W]ith the cable guys pushing DVR technology hard, 20% of U.S. viewers could be in a position to zap ads by the end of next year, according to researcher In-Stat.
Pam McNeely, group media director at Dailey & Associates Advertising, figures the number could go to 40%. "You tell that to clients," she says, "and they say, 'Oh, my God! I'm cutting TV spending.'"WANNA BET?
(Also via MediaBistro.com)