Posted
8:38 AM
by Gene
WOW! The world's biggest producer of price-gouging printer cartridges is about to spend much of its largesse on crappy television!When I read stories like this, my first thought is, please, let this backfire.
All this said, the new campaign will reap big dividends only if HP can back it up with spiffier products. While the company sold 30 million PCs last year, its portfolio is amazingly free of a "hit" product, with nothing even approaching the buzz of an iMac. "I've covered this industry for years, and I'd be hard-pressed to name an HP model number," Kay says.How about
45 and 78?