THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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Kraft, second only to Nestle SA in the global food and beverage business, has been struggling in recent years in an industry marked by its slow sales gains and skinny profit margins.
At those prices?
Known mostly for its coffee, cheese and cereal products, Kraft has also been struggling to keep its products on grocery-store shelves that increasingly have become stocked with its customers' own private-label brands.
Who wants to pay for artificial ingredients and ADVERTISING?
Speaking of which, Mars Inc. fired an executive for not selling enough Snickers, which means one thing: LOTS MORE TV COMMERCIALS.