THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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The Top 200 still heavily favor TV, placing 58% of their media budgets into the five monitored forms of the medium.
Network TV, the largest single measured media category among these heavy hitters, grew 4.8% to $13.26 billion, topping overall growth in the medium of only 1.9% in 2005. The Top 200's tally represented nearly three-quarters of all spending on network TV....
The Top 200 in 2006 is expected to lead all advertisers out of the ad funk that left 2005 media growth at only 3%. Media expenditures have picked up steam this year, hitting 5.2% growth to $34.92 billion for all advertisers in the first quarter, with network TV up 12.3%, spot TV up 6.4% and internet up 19.4%. With congressional elections in November, spot TV will get yet another chance to pick up steam.
REVERSE ROBINHOODISM FOREVER!!!!!