Posted
5:55 PM
by Gene
Bertelsmann -- er, Random House is getting into the movie biz. (Actually this was announced
long before but is now proceeding in earnest.) We wonder what
Bennett Cerf would think. Though Cerf was no publicity wallflower we suspect he was wise enough to know his books' photogenic nature probably didn't extend much beyond his appearances on
What's My Line? In the end this is just the creation of written-down assets for its vaults and a mere exercise in vanity -- film publishing.