Posted 12:15 PM by Gene

Guess which overpublicized stunt lost a sixth of its audience from Friday to Saturday! Oh, you'll never guess.

Further good news: total B.O. was down about 10 percent from last year; and the stunt did less than even the critical prognosticator of Hollywood Elsewhere predicted. GOOD!

But we must not forget THE NEW EFFETE EDELSTEIN OF STALE.COM:

Who knows whether Snakes will have—forgive me—legs [NO WE WILL NOT, AFTER ALL THE IDIOT PUNS YOU HACKS GAVE US], but it's more than awesome enough to assure opening-weekend euphoria for those who were waiting for it already, and their positive word-of-mouth should draw plenty of people who weren't.

PFFFFFFFFFFFFFFFFFFFFFFFFFFFFFFT!!!!!

P. S. at 9:23 p.m.: PAUL DRECK eructs another of the EGREGIOUS SOUND BITES that have made him -- famous:

"New Line did not set out to create this Internet buzz. [?!?!?] That's actually a marketer's dream, but when marketing translates into awareness but does not inspire people to get out from behind their computers and into the theater, that's a problem."

A problem which, of course, has NOTHING TO DO WITH THE MOVIE.