Eugene David
...The One-Minute Pundit

Tuesday, August 15, 2006


Textbook prices are soaring into the hundreds of dollars, but in some courses this fall, students won’t pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko’s and Pura Vida coffee. [FIRST GRAF]

The model faces big obstacles. Freeload doesn’t yet have a stable of well-known textbook authors across a range of subjects, and it lacks the editorial and marketing muscle of the “Big 3” textbook publishers (Thomson, Pearson, and McGraw-Hill). Its textbooks don’t come with bells and whistles such as online study guides that bigger publishers have spent millions developing in order to lure professors — who assign textbooks and are the industry’s real customers. [FOURTH GRAF]

Don't you get the feeling sometimes when reading the news you've been had?

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