THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
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How much choice is there between a 10-watt lamp and a funhouse mirror?
Meantime the rag may ditch its rate base, meaning its circulation number of "4 million" is as good as the piece of paper it's written on.
Over the past year, top Time Inc. executives have held meetings to discuss a number of options that could alter the newsweekly’s circulation strategy, said Time Inc. insiders. One such meeting in midsummer recommended a range of options from doing away with Time’s rate base to chopping its guaranteed circ by as much as 25 percent to equal that of rival Newsweek’s 3.1 million circ, according to a Time Inc. source familiar with the meeting. Time is expected to make a decision as early as November, which is just two months shy of when the weekly’s on-sale date moves to Friday from Monday.
So! Moving the print date had EVERYTHING to do with making PEOPLE NEWSRAG BETTER!
TURN DOWN THAT LAMP!
(Via MediaBistro)