THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.
THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.
THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.
THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.
PERMALINKS:
THE NEWS HACKS' DICTIONARY
THE EUGENE DAVID GLOSSARY
AMERICA'S MOST UNINTENTIONALLY FUNNY WEB SITE!
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AND the networks are spending much more on promotion!
What's the solution? I know -- P&G!!!!!!!!!!!!! MICKEY D!!!!!!!!!!!!! CLUNKER BROTHERS!!!!!!!!!!!!!!!!!! TIME TO BURN MORE MONEY ON TELEVISION!!!!!!!!!!!!!!
BETTER:
In the past, TV studios could produce plenty of profit because a program such as "The Simpsons," "Law & Order" or "Friends" would eventually come along and more than make up the costs of forgettable failures such as "LAX" or "Life as We Know It."
But these days, a big payoff is less certain. So-called serialized dramas such as "24" or "Lost," whose stories advance from one week to the next, are some of the priciest shows on television. The trouble is they don't repeat well, limiting the advertising dollars that networks can squeeze from them and reducing their value in syndication.
TRANSLATION: All this BRILLIANT BRAINY EINSTEINIAN television we've been hearing about will be history when it leaves the networks!
(Via IWantMedia.com)