Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

THE EUGENE DAVID GLOSSARY

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Monday, October 30, 2006

Posted 8:26 AM by Gene

If it's BAD it's in AD...AGE: Unilever talks itself into thinking it got zillions of hits and tons of spin for a "viral video" (that term is quickly working up the ladder of irritating buzzwords like METROSEXUAL) for Dove and some "Self-Esteem Fund." (P. T. BAAAAAAAAAAAAAAAR-NUM!) Says some "VP-marketing shared services", "Because we're out to influence pop culture, you see our brands taking very distinctive points of view. ... Dove has taken a stand that real beauty comes in all sizes, shapes and colors, that real beauty can be very stunning, and that there are a lot of beauty myths out there that perpetuate low self-esteem."

And we wonder why business is full of KennyBoys.

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