Posted
1:39 PM
by Gene
Little Malcolm's lists are a double-nuisance because not only does he get to make up numbers regarding his subjects, he flogs them as ways to get advertising into his magazine. He's upped the nuisance quotient by forcing his Web surfers to click through endless photo galleries. If
Forbes spent a third as much time on good solid reporting as it does on promoting itself, it would be the world's best magazine.