Eugene David
...The One-Minute Pundit

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THE NEWS HACK'S CREED:
I know more than you.
I make lots more money than you.
I'm smarter than you.
I'm sexier than you.
I appear on TV all the time.
I work ten minutes a day.
I rule the universe.
I'm going to live forever.
You are an idiot.

THE NEWS HACK'S CREED, No. 2:
A lie isn't a lie when it tells THE TRUTH.

THE NEWS HACK'S CREED, No. 3:
I've come to realize that the looseness of the journalistic life, the seeming laxity of the newsroom, is an illusion. Yes, there's informality and there's humor, but beneath the surface lies something deadly serious. It is a code. Sometimes the code is not even written down, but it is deeply believed in. And, when violated, it is enforced with tribal ferocity.
--JOHN "OMERTA" CARROLL.

THE NEWS HACK'S CREED, No. 4:
News isn't news when we don't report it.

PERMALINKS:

THE NEWS HACKS' DICTIONARY

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Monday, October 02, 2006

Posted 5:03 PM by Gene

RANCE was firing on all cylinders today; I can still smell the exhaust. Elsewhere he bangs his head because people are ignoring corporate research surveys. Why not? They're a pain in the dorsal region to fill out and only computers and statisticians pay attention to them. If sending an angry letter to the CEO can't elicit satisfaction why should we bother with endless surveys?

Just 0.25% of the population supplies 32% of responses to online surveys, said Simon Chadwick, former head of NOP Research in the U.K. and now principal of Cambiar, a Phoenix consultancy, citing research by ComScore Networks. More broadly, he said, 50% of all survey responses come from less than 5% of the population.

That leaves lingering suspicions that survey research may be getting less reliable. "We're perpetuating a fraud," Mr. Chadwick said.

So why do you researchers praise GALLUP and A. C. NIELSEN long before you'd praise GOD?

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