Posted
3:30 PM
by Gene
A couple of GoogleNews-generated heds:
TV rights to 007 films stirred, not shaken
Fox Squeezes OJ For Killer RatingsThese are extremely typical of heds with idiot hooks. How many "Borat Make Glorious Box Office" heds have we endured? This is
Sex, Lies and Videotape Syndrome, where EVERY editor had to use a pun on that title whether it was warranted or not. Okay, the second hed came from a "pure" Web site. But it also came from NEWS HACKS.
This is surely a reason why one writer says
newspaper circ isn't declining, it's in an avalanche -- and there's no reason news Web sites can't fall down the same cliff. (Link via Romy)