Wednesday, November 01, 2006
Posted
10:00 AM
by Gene
Marketers are already in a tug-of-war over China's top athletes. With multiple sponsors to please, Chinese track-and-field champion Liu Xiang is designing pins for Coca-Cola's Olympic promotion and racing a kangaroo in Australia in a Visa International spot by BBDO Shanghai, the first Olympic efforts by both those marketers. Mr. Liu also has deals with Nike, China Mobile and China's top dairy producer, Yili. The CHINESE overcommercializing THE GE BANCORP GAMES?!?!?
Why not? They're a natural!
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