Eugene David ...The One-Minute Pundit |
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Friday, December 01, 2006
Hershey is producing a Reese's "Elvis" peanut-butter-and-banana-"creme" sandwich.
As a shareholder of Hershey Co. I'm discouraged; it means the company is trying to jack sales by resorting to fads. (The word "sagging" appears in the subhed.) Honest folks, we're already up to our ears in line extensions. Will people buy something just because it has a name on it?
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